Property professionals on the Costa del Sol since 2019

+34 711 02 95 11 info@glaserholidayrentals.com

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About Glaser Group

Holiday rental management,
done properly.

Glaser Group was founded in 2019 by Maarten Glaser as a Costa del Sol real estate company. In 2025, we launched our holiday rental management division — a natural extension of what we were already doing for clients who kept asking the same question: “Now what do we do with it when we’re not here?”

Founder

Maarten Glaser

Glaser Group, since 2019

Meet the founder

Maarten Glaser, founder.

Dutch by birth, Costa del Sol by choice. Maarten moved to Spain in 2017 and founded Glaser Group as a real-estate business in 2018. The rental-management division launched in 2025 — same hands-on operating philosophy, applied to short-term rental.

Why we started: the family kept getting asked the same question by friends and clients — who’s actually looking after the apartment when you’re not here? Most honest answers were “nobody we’d trust”. Glaser Holiday Rentals exists to be a different answer to that question.

Over time, a pattern emerged. Clients who’d bought through us kept coming back with the same next problem — their property needed to earn income between their own stays, but the rental managers they’d tried weren’t up to the job. Slow replies. Surprise fees. Reports that raised more questions than answers.

So in 2025 we launched Glaser Group’s rental management division — the service we wished existed for our own clients. GIPE (Gestor Intermediario de Patrimonio Edificado) and CEPI (Confédération Européenne des Professions Immobilières) accredited. Maarten speaks Dutch, English, Spanish and German — backed by a fully international team that looks after owners and guests end-to-end.

GIPE accredited CEPI

CEPI member Based in Arroyo de la Miel

Why we exist

We’re building the rental manager
we’d want to hire ourselves.

Alhaurín de la Torre has 372 registered VUTs (Junta de Andalucía data) totalling around 2,300 bed-places — by far the largest inland VUT volume in our coverage area. The operational mix is roughly 40% long-stay, 30% mid-stay (1-3 month rentals), 30% short-let. The mid-stay layer is what differentiates this town from rural inland: relocating Northern European professionals using the property between Málaga work weeks, frequent-traveller executives, families inspecting Costa del Sol life before committing.

Most coastal managers don't have mid-stay platforms wired in (Spotahome, Blueground-style, dedicated relocation platforms). Rural inland managers don't need them. Alhaurín de la Torre lives in the middle — and we list across all three channel sets, calibrated for the airport-proximity demand layer that this town owns.

Plus the 372-VUT density means building-level comunidad-vote dynamics matter materially. We read the comunidad minutes for every property we onboard — the April 2025 LPH amendment makes this an essential pre-recommendation step.

“The owner’s peace of mind. The guest’s good experience.
Both, every time.”

How we work

Principles, not policies.

Six things that stay the same, at any size.

One point of contact

Every Alhaurín de la Torre owner gets a senior team member as their direct contact. The mid-stay rental layer specific to this town (relocating professionals, frequent travellers) needs continuity — guests on a 60-day stay don't want to be handed between three account managers. Same voice from discovery to year-end.

Honest numbers

Alhaurín de la Torre statements work differently from coastal short-let. Long-stay, mid-stay, and short-let revenue all read separately on the statement. The year-round occupancy that this town can deliver — thanks to the airport-proximity mid-stay layer — looks meaningfully different from coastal summer-let concentration.

A good fit, both ways

Pinos de Alhaurín family villas typically suit summer short-let. El Romeral townhouses typically suit mid-stay relocating-family rental. Taralpe hillside villas typically suit summer short-let plus long-stay. Zapata centre apartments typically suit mid-stay families inspecting school catchments. We say which model fits your specific property — and we say no when the comunidad position doesn't work for short-let.

Quality at every size

Alhaurín de la Torre is opening for select owners. With 372 VUTs already issued in town, the standard we set on the first onboarding is what every subsequent owner expects. That includes the upstream comunidad-vote check on every property — the LPH amendment density here makes this non-negotiable.

Guests matter too

Mid-stay relocating-professional guests on 1-3 month bookings expect a different standard from summer short-let weekend stays. Same point of contact across the full stay. Decent home-office setup with reliable fast internet. The local-knowledge welcome guide covering schools, medical access, daily commerce.

Less paperwork for you

Junta de Andalucía VUT under Decreto 31/2024, NRUA through the Land Registry, annual N2 filing, comunidad-vote documentation for the dense apartment-building stock here, SES.HOSPEDAJES traveller-reporting — Alhaurín de la Torre has the densest comunidad-status paperwork load of any inland town in our coverage. We handle it end-to-end.

The team

Maarten, backed by
a fully international team.

A close-knit, multilingual team. Real photos and names added as each member approves publication.

Maarten

Founder & Director

José

Head of Operations

Sveta

Head of Housekeeping

Paloma

Allround Assistant

Let’s talk

Arrange a conversation.

Over coffee at our office in Arroyo de la Miel, by phone, on WhatsApp, or by email — whichever suits you. We’ll listen, ask good questions, and tell you honestly whether we’re the right fit for your property.

Call our office · +34 711 02 95 11 Send us a note

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Holiday rental management,done properly.